Return on Investment (ROI)

Sewing & Craft Book® delivers not only a proven ROI but a calculated ROI.  Easily track your ROI with Sewing & Craft Book®.  There is no uncertainty about whether your advertising dollars are paying off.

Below is an example of how to figure your ROI:

Advertising Dollars Spent:     $650

# of coupons Advertised:         5

Highest Coupon Cost:     $4.00

# of Coupons Redeemed:305

ROI Formula for TOTAL Program:
(Program #2)

((CR * HCC) + ADS) / 305 =       $6.13 per sale



REMEMBER that this is the 'Highest' Coupon cost.  Many of the redeemed coupons are usually at a lesser cost amount.  You can use this formula to be exact as follows:

Advertising Dollars Spent:     $75
20% off $25 or more
# of coupons Advertised:         1

Highest Coupon Cost:     $5.00
Actual COGS  $2.25

# of Coupons Redeemed:105

ROI Formula:

((CR * ACOGS) + ADS) / 105 =  $2.93 per sale!

That is an incredible advertising ROI!

Advertise TODAY with Sewing on the Run
BENEFITS of
ROI
ADVERTISING COMPARISON CHART
Advertise TODAY with Sewing on the Run
Sewing & Craft Book® gives you far more ROI than website advertising!  Especially since it will be advertised online for FREE through BellaOnline, Google AdWords and Amazon to name a few.  See chart below for an example of social network sites and the cost per view NOT per sale!
Sewing on the Run® ~ $275 up to $4,200 for 1 year!
  • Yearly Nationwide Advertising ~ web page highlighting your store
  • Yearly Website Advertising ~ 4 pages including store description, 1 picture, directions and notes
  • Yearly Targeted Advertising ~ targeted to the sewing and craft industry
  • Yearly Loyalty Advertising ~ enhances your stores frequent buyer programs by bringing in new customers

PennysaverUSA ~ minimum $12,000 for 1 year!
  • By Edition;  Per Week Cost
  • 1/4 Page B&W Ad

Newspaper ~ minimum $52,000 for 1 year!
  • By Area; Per Day Cost
  • Color Inserts

Local Advertising ~ minimum $10,800 for 1 year!
  • Considered Junk Mail by many
  • Per Item Cost; minimum usually 10,000 each run
  • Usually very 2 weeks

Door Advertising ~ minimum $12,500 for 1 year!
  • Per House Cost; minimum usually 10,000 each run
  • Usually every 2 weeks

Web Advertising ~ see below
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